Protesters rallied outside WK Kellogg's headquarters, demanding the removal of artificial dyes from cereals in the U.S., citing potential behavioral issues in children.
Activist Vani Hari highlighted the challenge for parents aiming to provide healthy food without chemicals, indicating her concerns about added artificial ingredients in children's diets.
WK Kellogg stated that over 85% of its cereal sales currently exclude colors from artificial sources, emphasizing compliance with federal regulations on food safety.
The company has successfully replaced artificial colors in countries like Canada, using natural ingredients like fruit juices for color, raising questions about U.S. practices.
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