Kellogg's Froot Loops and other cereals are igniting protests from activists. Here's why

"I'm here for all the mothers who struggle to feed their kids healthy food without added chemicals," said Vani Hari, expressing concern over artificial colors in children's cereals.

"Today, more than 85% of our cereal sales contain no colors from artificial sources," the company stated, highlighting their commitment to removing artificial dyes.

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