LinkedIn's reported membership numbers are misleading, as they do not clarify the distinction between total members and active users, leaving stakeholders uncertain about user engagement.
In contrast to Meta's clear definitions of active users, LinkedIn's engagement metrics lack context, leaving comparisons difficult and potentially inflating perceptions of user interaction.
While reported numbers indicate sporadic growth in logged-in users, the lack of clarity on whether these figures represent meaningful engagement remains a critical issue for LinkedIn.
LinkedIn's user engagement claims, while suggesting growth in total members, do not adequately account for the difference between logged-in and logged-out interactions, rendering reports ambiguous.
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