Will and Josh's project captured spontaneous conversations with various individuals in south London about Valentine's Day, revealing a charming portrayal of everyday life. Despite some initial skepticism about the holiday, the creators found that people were willing to engage candidly on the topic. They no longer oppose Valentine's Day, recognizing it as an opportunity for expressing love openly. Reflecting on British cultural perceptions, they aim for a broader acceptance of affection in a typically reserved environment, suggesting the day encourages dialogue about love without constraints.
Although there were a few that declined, one being a man buying multiple bunches for multiple unknown Valentines who said: 'you boys gonna get me in trouble'.
We wouldn't say that our views on the day have necessarily changed, but at the same time, we are no longer opposed to the holiday.
So, if anything, we hope people now see Valentine's simply as one day a year where you are openly allowed to talk about and display your love for someone else.
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