Food-tech startup Wonder has made notable executive hires to enhance its operations. Courtney Lawrie will oversee growth in Wonder's food hall and delivery sectors, while Whitney Pegden will lead Blue Apron, which Wonder acquired in 2023. The company's CEO, Marc Lore, has ambitious plans to develop a super app for mealtime. As it merges its own developments with acquisitions, executives emphasize the importance of creating a unified experience under the 'Wonder Umbrella' to solve customer problems effectively.
Both Courtney and Whitney have scaled businesses into nationally beloved brands and will make an immediate impact on Wonder and Blue Apron.
It's really bringing these things all together and tackling a real customer problem.
The goal is to 'build the super app for mealtime,' according to Daniel Shlossman, Wonder's chief growth and marketing officer.
Wonder has to combine everything it has built itself as well as what it has acquired under a single 'Wonder Umbrella.'
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