Ankur and Aditi Daga, co-founders of Angara, launched the DTC fine jewelry company in 2006, focusing initially on diamonds. Struggling in a saturated market, they pivoted in 2011 to offer customizable colored gemstones, leveraging technology to personalize customer experiences. This innovative approach reduced production timelines from months to just days, significantly boosting customer conversion rates. Within three months of this strategy, Angara became cash flow positive and now generates approximately $100 million in annual revenue with a goal of reaching a billion-dollar valuation, demonstrating the success of their bespoke philosophy in the jewelry market.
"That's when things started to take off. Our conversion rate shot up because whatever the customer wanted, there was a permutation that would work."
"We wanted to bring a bespoke approach to the U.S., where retail stores typically sold jewelry straight from the shelf."
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