Jake Farrugia, an Australian in Stockholm, created unique dating ads in bars and cafes saying, "Could you be the warmth in my winter?" to inject fun into outdated dating norms. He found dating in Sweden challenging due to cultural introversion compared to his home country. Despite limited responses from potential dates, he enjoys the media attention and believes innovative methods can rejuvenate dating experiences, fostering connections that might otherwise not occur due to social reservations. Farrugia advocates for playful approaches to dating to make it enjoyable.
His unusual dating ad, posters put up in Stockholm's bars and cafes reading Could you be the warmth in my winter?, has already become a talking point in the capital.
I wanted to do something about it and hopefully meet someone who was creative and playful and appreciated the approach and vibe I was putting out.
I guess something resonates with people. Dating should feel fun and perhaps there can be things that can be done to solve that issue.
It's fun to try new things and put up little cute posters to see who it vibes with, and just the act in itself is fun to challenge the norm.
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