Melania Trump's occasional appearances have redefined what it means to be a campaign spouse, effectively lowering expectations for future candidates' partners to participate in campaigns.
By choosing to minimize her presence, Melania turned what would typically be considered the basic obligations of a campaigning spouse on its head, leading many to question the expectations of this role.
Despite Melania's late entry into the campaign trail, the media's astonishment highlights how her absence set a new standard for campaign spouses, suggesting that less may be more.
Melania's rare public appearances drew significant media attention, illustrating how her strategy of non-engagement brought her back into focus just as it drew attention away from her husband's campaign.
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