To crack down on celeb-bait, Meta is enrolling about 50,000 public figures in a trial that will use facial recognition tech to compare faces in an ad to the public figure's Facebook and Instagram profile pictures. If the system confirms a match and Meta determines the ad is a scam, the social network will block it.
This process is done in real time and is faster and much more accurate than manual human reviews, so it allows us to apply our enforcement policies more quickly and to protect people on our apps from scams and celebrities,
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