"Elon Musk's satellite internet provider Starlink has begun undercutting traditional broadband providers in the UK after rolling out aggressive price cuts, intensifying competition in Britain's fixed-line market. Starlink is now offering high-speed broadband for as little as £35 a month in selected parts of the UK, down from a previous entry-level price of £55. The move places the satellite service below comparable packages from BT, which charges around £40 a month, and Virgin Media O2, whose equivalent service is priced at £36."
"Even when Starlink's £94 installation fee is factored in, analysts note that the service remains cheaper than BT over a typical 24-month contract. The package offers download speeds of around 100Mbps, placing it firmly in the "ultrafast" category suitable for streaming, gaming and video calls across multiple devices. The price cuts mark a significant escalation in Starlink's push into the UK broadband market and are expected to accelerate customer churn away from established providers."
Starlink reduced its UK entry-level price from £55 to as low as £35 a month in selected areas, undercutting comparable BT and Virgin Media O2 packages. The service offers around 100Mbps download speeds and charges a £94 installation fee, which analysts say still makes it cheaper than BT across a typical 24-month contract. The price cuts are expected to drive customer churn from established providers and intensify competition in the fixed-line market. Analysts warn this shift could put pressure on BT through Openreach line losses and weaken Openreach's long-term economics. The timing raises regulatory concerns for BT amid landline switchover issues.
Read at Business Matters
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