The article discusses the complexities faced by the NBA concerning player effort in All-Star games, primarily driven by financial motivation. With a colossal new media rights deal worth $77 billion over 11 years, there are considerable pressures on players who may prioritize their financial worth over the competitive spirit in these exhibitions. While some like Stephen Curry still shine, many players feel less inclined to exert themselves, questioning the purpose of the traditional All-Star format in a financially dominated sports landscape.
Money, for which we all make compromises... is the lifeblood of the league. No one is a volunteer player, coach, general manager or owner.
Most of today's players feel as much obligation as their ancestors to leave the game in better shape than they found it.
It’s hard to get a man who’s making $40 million a year to see why he should bust his hump in a game that doesn’t mean anything.
Maybe it’s just an anachronism in this day and age.
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