NBA Commissioner Adam Silver stated, 'A lot of it has to do with the Internet... We’ve disintermediated traditional gatekeepers,' highlighting how digital platforms have empowered women’s sports.
He remarked, 'Traditional media gatekeepers are no longer in a position to say ‘this is what’s going to be carried on our airwaves’,' showing the shift toward consumer-driven media consumption.
Silver emphasized that audiences 'are demonstrating there’s genuine interest in women’s sports and the product,' showcasing the remarkable growth in viewership and engagement.
With record-breaking viewership for both the WNBA Finals and NCAA tournaments, he noted, 'Now it's more expensive and consumers get to decide,' indicating a shift toward consumer preference.
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