LeBron James jokingly acknowledged the competitive viewership landscape, stating, 'I love the NFL. But Christmas is our day.' This highlights the ongoing rivalry for holiday viewership.
The NFL's Christmas ratings showed significant growth with 65 million US viewers tuning in, marking a record for most-streamed NFL games on Netflix this season.
NFL Media executive Hans Schroeder expressed satisfaction with NFL's booming viewership, emphasizing, 'The numbers speak for themselves...we're thrilled with the results this year with Christmas on Netflix.'
Despite the NBA traditionally owning Christmas Day, this year’s ratings illustrated a new reality, as the NFL established itself as a legitimate competitor on the holiday.
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