In 2024, football again led television ratings, surpassing significant events like the Summer Olympics and a presidential election. The Super Bowl attracted massive viewership, with CBS charging about $7 million for 30-second commercials. With an increase in household streaming devices, total U.S. viewers reached an estimated 304.5 million. The NFL remains a prime time favorite, while shifts in viewing habits show audiences increasingly favor live sports over recorded drama.
CBS received about $7 million for each 30-second commercial during the 2024 Super Bowl, up about $500,000 from 2023. There are typically 80 to 90 commercials during the game.
Thanks to technology and TV-connected devices, viewers have more ways to watch programming than ever, resulting in an estimated 304.5 million total viewers across various devices.
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