The NFL aims to enhance its appeal among women through a new partnership with Betches Media, producing relatable content designed for casual fans.
Randi Windt emphasized this partnership's focus on expanding the audience by creating relatable content that resonates with the casual fan, rather than just hardcore female sports enthusiasts.
Anna DeLucia highlighted the collaboration's goal: to produce content that intertwines the culture of the NFL with the distinct perspectives of women, making it relatable and engaging.
The NFL's strategic move comes after a significant increase in female viewership, with last year's Super Bowl being the most-watched ever by women.
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