Most service centers appeared overwhelmed by service requests and were struggling to provide adequate service quality (as expected from an Auto OEM in India), HSBC analysts wrote in a note after visiting several Ola Electric service stations.
There is an acute shortage of skilled manpower and testing equipment in most centers. Plus, there is a clear lack of experience in the development and maintenance of service centers visible in many locations. Product issues were more than the company expected.
Ola Electric is also rapidly losing market share. The company commanded about 49% of the market in the quarter ended June, but its share had fallen to 27% by the end of September.
The startup reportedly receives over 80,000 customer complaints monthly, according to Indian daily newspaper, Mint.
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