'One Size Does Not Fit All:' The Supplement Myth That This CEO Wants to Shatter | Entrepreneur
Briefly

Fedotov realized that supplementation needed to go beyond one-size-fits-all formulas and address each person's needs in real time.
No supplement company ever gave the consumer the option to see if the product actually works. We wanted to create the first quantifiable product where you can track whether the supplement has a positive impact on your body.
Since its launch, Bioniq and its products Bioniq GO and Bioniq PRO have seen positive results, attracting over 100,000 users, with 92% of them reporting significant improvements.
The one thing I never regret spending money on is lawyers and legal and certification and making sure that everything is set.
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