Panasonic has appointed Damien Fernandez as the new European channel and partner manager for its TOUGHBOOK brand. With over ten years of experience, Fernandez aims to enhance the channel proposition through streamlined operations and stronger partner relationships. Previously at Extreme Networks, he developed successful go-to-market strategies in European and Asian markets. The TOUGHBOOK brand, established in 1996, designs rugged devices for challenging environments and emphasizes building partnerships through a dedicated TOUGHBOOK Partner Program offering various resources. Fernandez's focus will be on expanding partnership opportunities and enriching the partner ecosystem.
I'm thrilled to join the Panasonic TOUGHBOOK team. The opportunity to make a significant contribution to the evolution of our channel and distributor network and to drive growth and innovation was too good to miss.
With the TOUGHBOOK Partner Program, partners of all sizes can access a range of dedicated resources such as bespoke training workshops and webinars, deal registration, as well as sector-specific resources.
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