"One thing I never wanted to change, even if we got serious: Work had to be enjoyable on a daily basis. We needed to blur that distinction between work and play and family."
"It's always been a self-critical culture. Whenever the company does something that's not well understood to be part of the values, you get a lot of internal reaction to it."
Patagonia has positioned itself as a workplace nirvana - a community more so than a company, one that prioritizes the well-being of the Earth and of its employees above all else.
The rejiggering is a means of survival, a necessity, Patagonia says, to provide for its 3,000-plus employees. But the retailer is now dealing with the fallout from disappointed staffers."
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