Perplexity, aiming to take on Google's search engine dominance, has launched a shopping hub with product cards showcasing relevant items in response to user queries.
The shopping hub integrates with Shopify, allowing users to view recent and relevant product information from businesses that ship to the U.S., enhancing the user experience.
The new 'Snap to Shop' tool utilizes AI for visual search, enabling users to find products using photos, thereby expanding the interactive shopping experience.
This move reflects a broader trend among e-commerce platforms to leverage AI-powered tools to engage more merchants and optimize customer interactions.
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