"In contrast, the latter group used VC and invested heavily in public relations (PR) to promote their narrative - because promotion is key to generating hype and accelerating valuations, which is the lifeblood of the VC ecosystem."
"Unicorn-entrepreneurs like Schulze, Burke, Kierlin, and Kotula neither sought VC nor relied on personal hype, even when some of their companies did go public."
"Myth-building, or 'effective storytelling,' is practically mandatory if you get VC from a Top 20 VC firm. That's why when they flame out, they do so in public."
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