Proximo Spirits announced that it will no longer use Conor McGregor's name or likeness in the marketing of Proper No. 12 Irish Whiskey, following recent legal issues.
Retail chains in Ireland have pulled brands associated with McGregor, including Proper No. 12 and Forged Irish Stout, to align with customer values.
The Dublin Rape Crisis Centre issued a statement urging the public to reconsider the brands they support and their connections to individuals involved in legal controversies.
McGregor's role as a spokesperson has ended as the company aims to distance the brand from the fighter after he was found liable for sexual assault.
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