After ending the Endless Shrimp deal due to a near $11 million loss in Q3 2023, CEO Damola Adamolekun is focused on introducing new menu items.
Adamolekun expressed that bringing back the beloved hush puppies is expected to generate significant customer interest, stating, 'I expect a stampede into our restaurants.'
He emphasized the financial implications of the Endless Shrimp promotion, highlighting, 'because I know how to do math,' hinting at a strategic departure from past losses.
The company's previous CFO noted, 'We knew the price was cheap. But the idea was to bring more traffic in the restaurants,' indicating the intention behind the promotion.
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