Despite significant investments in campaign advertisements, several candidates, including Imee Marcos and Francis Tolentino, are performing poorly in pre-election surveys. The Social Weather Stations (SWS) survey indicates that these candidates, despite spending over P1 billion each on ads, have failed to secure top rankings, with Marcos and Tolentino showing numbers below expectation. This discrepancy raises questions about the effectiveness of traditional advertising methods and suggests that candidates may need to adjust their strategies to resonate better with voters ahead of the 2025 Senate elections.
Despite spending heavily on advertising, candidates like Imee Marcos and Francis Tolentino showed poor rankings in the SWS survey, indicating a re-evaluation of campaign strategies might be necessary.
The findings suggest that massive ad spending on traditional media might not yield the desired results, placing pressure on candidates to innovate their campaign strategies as elections approach.
Senatorial candidates' heavy investments on ads did not translate into strong survey results, prompting discussions about the effectiveness of their campaign approaches leading up to the elections.
With significant budgets allocated to advertising not correlating with high polling numbers, contenders need to reassess how to engage voters beyond traditional ad spend.
#election-strategy #campaign-spending #senatorial-candidates #pre-election-surveys #political-advertising
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