The surge in online advertising for prescription-only weight-loss medications raises alarm among experts, as it diverges from marketing practices observed for treatments of other ailments.
Unlike other conditions, such as asthma or high blood pressure, which see limited online pharmacy promotions, weight-loss jabs are aggressively marketed with significant discounts and incentives.
Pharmacies like Boots and Pharmacy2U promote weight-loss medications with enticing discounts and promotions, which may not only target those in need of weight management but also healthy individuals.
Experts are concerned that aggressive marketing strategies for weight-loss treatments could potentially mislead consumers and encourage unnecessary use of prescription medications.
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