"Sport is no longer as easy as just saying 'look, we're here now, come and watch us,'" said Starck. "It needs to be exciting, and it needs to be authentic. Those are the two words that we always use at Baller League."
The Baller League, co-founded by Felix Starck, Mats Hummels, and Lukas Podolski, aims to reshape football for younger audiences with engaging, shorter matches streamed on digital platforms.
Baller League has rapidly amassed nearly one million followers across digital platforms, making it Germany's top Twitch channel and one of the global top five.
KSI and IShowSpeed, with a substantial YouTube following of 58 million subscribers, will lead the league's UK and US chapters, respectively, enhancing its reach to younger fans.
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