This year, an American TikToker sparked a craze for Swedish candy, igniting pride and international interest in a significant aspect of Swedish culture.
During summer vacations, we need to let factory workers have their time off by law, which meant we didn't have enough safety stock before the sudden rise in demand.
As the demand surged, Bubs had to reduce its product variety to focus on just a few types of sweets, allowing them to meet the high demand a bit better.
With the popularity of pick'n'mix sweets, Americans are now referring to it as 'candy salad,' which shows how cultural exchanges can create new trends.
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