Taylor Swift and the evolution of the NFL WAG
Briefly

The article discusses the evolving image of WAGs (wives and girlfriends) in the context of the NFL, highlighting how celebrities like Taylor Swift and others have transformed the perception of these women. Once viewed with misogynistic undertones, figures like Swift are now celebrated and contribute to an increasing female fanbase. The article mentions various influential WAGs, including Hailee Steinfeld and Simone Biles, who have made major contributions outside of their relationships to players. It also touches upon reality TV’s growing influence, further blending the worlds of sports and entertainment.
Some viewers of the country's most-watched sporting event are more curious about who's sitting in her box or her attire than, you know, the game.
Megastars like Swift have helped redefine the term 'WAGs' and brought millions of new women fans to the NFL.
Steinfeld recently launched a newsletter Beau Society, and off the mat Biles is a mental health advocate.
TikToker Alix Earle applies her signature get-ready-with-me videos to Game Day, appearing recently in a Fox NFL Sunday edition.
Read at Axios
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