Consumer watchdog Which? has revealed that UK supermarket labels contain 'secret codes' that inform shoppers about the end dates of promotions. For instance, Tesco's Clubcard prices feature the end date spelled backwards, while Sainsbury's labels indicate the start of a promotion, hinting at its duration. This information empowers consumers to avoid impulse purchases driven by fear of missing out, allowing them to plan their shopping better and save money. Additionally, many promotions are repeated, reassuring shoppers that they don't have to rush to buy an item immediately.
When you spot a tempting promotion, our impulse is to snap it up in case the offer ends soon. But it's easy to check exactly when Tesco Clubcard Prices will finish.
Shelf labels for Sainsbury's Nectar Prices have the date the promotion started in smallprint, which gives a clue to how long it will be valid for - offers usually run for a fortnight and end on Tuesdays.
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