Max's The White Lotus, now in its third season set in Thailand, is expected to drive tourism as previous locations saw increased visitor interest. The Hawaiian and Sicilian seasons led to a notable rise in hotel bookings and web traffic at filming sites. Notably, a 425 percent increase in traffic was recorded at the Four Seasons Resort Maui following season one. Thailand's tourism officials report growing hotel bookings, particularly in affluent regions like Koh Samui, as the series highlights luxury travel experiences.
The high season last year - November, December, and January - in the southern part of the country, especially [Koh] Samui, was fully booked.
Following the season one launch, there was a 425 percent year-on-year increase in web traffic at the Four Seasons Resort Maui at Wailea in Hawaii.
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