O'Connor argues that culture should re-enter the public sphere rather than remaining a commodified product, emphasizing the need for arts alongside public services like health and education.
He critiques the 'Cool Britannia' worldview promoted by neoliberalism, which prioritizes the economic bottom line over the cultural and social importance of the arts.
Since 2010, the arts have suffered a decay as they became tied to the consumer economy, reflecting a broader issue of cultural authority and value.
The notion of 'creativity' as employed by the New Labour government has diluted, as it applies to both arts and sciences, undermining a distinct cultural value.
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