The article discusses grassroots initiatives combating climate change misinformation targeted at Latino communities, amid increasing voting power within this demographic. Notably, the Gas Leaks Project collaborates with GreenLatinos and the Climate Action Against Disinformation Coalition to provide factual content across social media platforms. Their campaign launches in cities with high Latino populations, such as New York, utilizing bilingual videos to engage and educate this audience. The urgency of this initiative reflects the broader implications of misinformation on civic participation and community empowerment.
We say it's a civil rights issue, because by sowing doubt and confusion, misinformation campaigns ultimately undermine the ability of the Latina community to advocate for themselves and participate in the decision-making process.
The Gas Leaks Project, in partnership with GreenLatinos and the Climate Action Against Disinformation Coalition, are using videos, graphics, and a home page filled with facts to inform Latino audiences about climate disinformation.
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