The Demi Method, popularized by Cara Brook, serves as a halfway point between minimalistic looks and full glam. It provides medium coverage, allowing skin texture and imperfections to be visible while still offering a polished appearance. This technique saw a resurgence post-COVID as makeup styles shifted from the 'clean girl aesthetic' to more maximalist looks. With the Demi Method, specific areas of the face are highlighted and contoured, resulting in a healthy, balanced complexion without overwhelming product buildup.
Makeup artist Madeleine Gibson believes the rise of the Demi Method reflects a desire for balance between minimal and full glam, suitable for modern preferences.
The Demi Method enhances skin’s natural beauty, offering medium coverage that reveals imperfections while providing a glowy finish matched with specific mattified areas.
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