The Entertainment Software Association is set to launch a new gaming event called the 'interactive innovation conference' (iicon) in April 2026, attracting major companies like Sony, Microsoft, and Ubisoft. Unlike E3, which primarily targeted fans, iicon is geared towards corporate influencers, focusing on innovation and brand synergy. This shift reflects a landscape where consumer-oriented gaming experiences are now dominated by Geoff Keighley's Summer Game Fest and Game Awards. While iicon may have significant industry involvement, it raises questions about its appeal to the broader gaming community.
The new project, iicon, aims to engage corporate-level participants, including major gaming firms, potentially shifting the focus away from consumer-centric events like E3.
With major gaming companies on board, iicon proposes to serve as a meeting point for visionaries and innovators, redefining the gaming event landscape for 2026.
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