"There is a real suspicion that not enough is done-not in an effective way-to really prevent the dissemination of illegal products," an EU Commission official told reporters.
"So we believe some of the controls in place are not working properly," another EU official stated, highlighting the rapid reappearance of illegal products on the platform.
"Our enforcement will guarantee a level playing field and that every platform, including Temu, fully respects the laws that keep our European market safe and fair for all," said Commissioner Margrethe Vestager.
Concerns around addictive design on Temu echo another recent EU investigation into a TikTok rewards program launched in France and Spain in April.
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