"The first time this young man sat down on that forklift, well, it was like an extension of himself," his boss said in a special ceremony that Luke attended. "And yeah, he's not one for small talk. But this boy's production is out of sight." This highlights how talented Jess was at his job and how it earned him unexpected recognition within the workplace.
As someone who's quietly sentimental and holds onto things for years, it's not far-fetched to think that Luke has a slight soft spot for Walmart because they once held his nephew in high esteem at a time when not many others did.
While not every denizen of the Connecticut town could fit into the 30-second commercial, the ad itself can be considered a spiritual Easter egg about one beloved character: Jess Mariano, erstwhile Walmart Employee of the Month.
Jess worked at Walmart in Season 3 and was named Employee of the Month in the episode 'A Tales of Poes and Fire.' This connection provides viewers with a nostalgic reminder of the show's history as they watch the ad.
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