The article discusses the resurgence of the French beauty aesthetic, characterized by minimal makeup and an effortless elegance. While popular figures embody this trend, it critiques the narrow portrayal of French beauty in media, which often overlooks diversity. The essence of French beauty lies in technique rather than products; for instance, using a dab of bold lipstick mimics the 'bouche mordue' look, suggesting a relaxed approach. Instead of heavy foundation, many French women opt for BB creams or tinted serums to achieve a natural appearance, emphasizing the beauty of imperfection.
The French beauty aesthetic emphasizes a less-is-more approach, focusing on natural-looking makeup that conveys an effortless yet put-together appearance.
French beauty techniques prioritize a casual elegance, often utilizing simple products that create a fresh, youthful look without the pursuit of perfection.
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