Alex, who started working in a smoke shop after college, quickly realized that many customers were not simply buying rolling papers but instead purchasing tanks of nitrous oxide for recreational use. He faced moral dilemmas as he witnessed customers return, often in a distressed state, and he felt compelled to restrict their purchases based on his conscience, fearing the potential consequences of their actions.
'The fact that I've had to say 'Bro, I think you're good for the day' is insane,' says Alex. 'I'm not a bartender...but just out of my morals, I don't want to be the person that sells this guy this tank and he goes and hits it in his car, then kills somebody.' This highlights the emotional burden on retail employees who grapple with the implications of their sales.
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