"We know grocery prices are still top of mind for customers," said CEO Jason Hart in a statement. "We worked hard this Thanksgiving to deliver the best value and quality products so everyone can enjoy a traditional meal with family and friends without having to scale back."
Aldi's low price offer follows Walmart's announcement of a similar meal deal, which costs $2 more. The lower price could signal Aldi's intention to escalate its fight with larger grocery chains.
In 2023, the American Farm Bureau Federation estimated the average cost for 10 people was $61.17, which was down from 2022's $64.05.
While there has been a lot of talk about grocery prices in the past several months, food price inflation has been moderating substantially, per the Consumer Price Index. August grocery prices saw an annual increase of just 0.9%.
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