Pinterest's annual Predicts report highlights that in 2025, mountain ranges will be the preferred travel destinations for Gen Z and Gen X seeking fresh air and treetop views.
Portino, Chile has experienced a staggering 255% increase in searches, with other popular locations including the Dolomites and the Atlas Mountains, reflecting a significant shift toward mountainous destinations.
Pinterest is collaborating with Marriott for a pop-up in NYC called the 'Peak Travel Concierge', aimed at guiding travelers on trending mountain destinations.
The emphasis on skiing outfits and mountain trips marks a broader cultural shift towards adventure and nature, signaling a departure from traditional city-centric travel.
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