The revamped Vans store on Oxford Street features a 200-square-meter travertine stone skate ramp, serving as a monumental block designed for community engagement and skateboarding.
"When I came back to Vans a little over a year ago, we set out a clear strategy re-setting us for brand elevation through the lens of skateboarding," said Andreas Olsson.
This reimagined retail experience reflects Vans' commitment to staying connected with its community, offering a space for both shopping and cultural engagement beyond just skateboarding.
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