What's Next For Chip and Joanna Gaines: Max, Waco, Magnolia | Entrepreneur
Briefly

When I saw this new slate of programming and how fun and clever it was, I immediately wondered: How did you draw the line between your past work and this? You guys have been so thoughtful about the expansion of Magnolia, so there must be a logic to it. Chip: Jo and I are very adamant that what got us here was a little bit of thought and strategy - but what we loved was, it was risky. Now Jo and I are looking back on these two decades going, 'What is it about this experience that we want more of?'
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