Allan Merrill emphasizes that the extra $10,000 to $30,000 investment in climate-friendly home features is crucial for long-term sustainability and will pay off for homeowners.
Beazer Homes is committed to achieving 'Zero Energy Ready' certification for all new homes by 2025, reflecting a significant shift towards sustainable building practices.
Despite the higher upfront costs of green homes and a challenging market, Merrill believes educating customers will be key to overcoming barriers and driving demand.
Merrill noted that prioritizing sustainability aids in attracting talent, addressing the rising utility costs concerns among homeowners, and aligning with state decarbonization laws.
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