"Huy Fong Foods' sriracha sauce, created in Los Angeles by David Tran, has become a staple in one in three U.S. kitchens, reflecting its widespread appeal and culinary impact."
"Without any paid advertising, Tran's good-on-everything 'rooster sauce' spawned a fandom that includes festivals, cookbooks, and tribute videos; its craveable flavor has inspired a range of products."
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