During a recent earnings call, LVMH's Bernard Arnault discussed layoffs at Tiffany & Co., referencing Mark Zuckerberg's plan at Meta to lay off about 5% of employees. Arnault's phrase "promoted outwards" for those being let go drew attention to the euphemistic language often used by corporations. While executives attempt to soften the impact of layoffs with buzzwords, the reality for affected employees is filled with uncertainty and hardship. This trend of corporate speak raises questions about the impact of language in the business world.
Arnault's choice of words, "promoted outwards," during discussions about layoffs reflects a disturbing trend in corporate language that disguises the harsh reality of job losses.
Despite Arnault's attempt at softer language, the sentiment remains—workers who've been laid off don’t feel they are being "promoted outwards" but are instead facing uncertainty.
Zuckerberg’s approach to cutting staff is indicative of a growing trend among tech giants, where euphemisms for layoffs attempt to soften the blow for affected employees.
The term "promoted outwards" adds to a tradition of corporate jargon that seeks to obscure the uncomfortable realities of the job market.
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