Social network X has experienced a notable increase in its in-app revenue, climbing by 76.3% in January 2025 compared to the previous year, despite a reduction in daily active users. This growth, reaching $13.4 million in January 2025, follows the integration of features like the Grok AI chatbot and an NFL portal aimed at enhancing user engagement. However, the rise in consumer spending contrasts with competition from platforms like Bluesky and Threads, highlighting a shift in user attention and activity, although X remains primarily driven by advertising revenue.
X's in-app revenue has surged 76.3% year-over-year to $13.4 million in January 2025, despite a decline in daily active users due to increased competition.
Despite a growing revenue stream, X has seen a decrease in active users, indicating a shift in consumer engagement in favor of competitors like Bluesky and Threads.
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