YouTube TV, initially a cheaper alternative to cable, has now increased its monthly rate to $83, showing how it has deviated from its original value proposition.
Since its launch in 2017 at $35, YouTube TV has undergone multiple price hikes, now reaching $83, which raises doubts about its competitiveness against traditional cable.
With the latest rate change, YouTube TV risk becoming just another expensive service, pushing viewers to consider other options, although they may not be cheaper.
While Hulu + Live TV matches YouTube TV's new price of $83, it includes additional services, making it a more appealing choice for some consumers.
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