The global TWS (True Wireless Stereo) market achieved remarkable growth of 18% in Q1 2025, with 78 million units shipped, marking the highest increase since 2021. Apple dominated the market with 18.2 million shipments, significantly outpacing Xiaomi and Samsung. Amid strong growth in the US, driven by anticipated inventory builds due to tariff concerns, small players are retreating as consumer demand wavers. Analysts noted the market's evolution toward innovation in user scenarios and ecosystem integration, with a focus on features like fitness tracking and AI, essential for future competition.
The global TWS audio devices market recorded an 18% growth in Q1 2025, the highest since 2021, showcasing significant consumer demand and market resilience.
Apple led the TWS market with 18.2 million shipments, holding over 50% of the North American market share, while smaller manufacturers struggle due to consumer demand.
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