Google has announced a significant update that allows developers to select their billing systems for apps on Google Play, effective March 29. This change, while currently limited to non-game developers, marks a significant shift in how transactions are handled, allowing for alternative methods that could help developers avoid hefty fees. This decision comes after the UK's Competition and Markets Authority investigated Google's and Apple's practices, suggesting antitrust behavior. Google's introduction of an alternative billing option resolves the probe and offers developers more financial flexibility.
Google's new billing option for developers, effective March 29, allows non-game developers to offer alternative methods while avoiding up to 30% transaction fees.
The Competition and Markets Authority's probe into Google and Apple confirmed suspicions of antitrust behavior, leading to changes in Google's billing practices.
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