Google is expanding Google Discover to desktop users, previously seen in testing phases. An attempt to access performance data via a loophole in Google Search Console was quickly shut down after initial findings revealed notable differences between mobile and desktop engagement. Data indicated that desktop Discover performance had been tested for over 16 months, showing that desktop traffic constitutes a very small fraction of mobile traffic overall, with significant variances in click-through rates between the two platforms.
Google Discover is coming to desktop, but early access to performance data was quickly cut off after a loophole was discovered, demonstrating the ongoing development of this feature.
John Shehata shared insights on desktop Discover performance, indicating a significant difference in mobile versus desktop CTR and highlighting testing phases that have spanned over a year.
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